Pure Pleasure

I’ve done a thousand different things in my life, by constantly trying to live without worrying about being judged. If I hadn’t, I’d have missed out on so much! … Being able to allow yourself to be freer, more playful… I’ll never stop trying to be like that!
~ Iris Apfel

Mert & Marcus/Magnum

Iris Apfel, the inimitable 97-year-old fashion icon and IMG model, is now the Magnum Ice Cream muse for their #NeverStopPlaying campaign which launches at the 72nd Cannes Film Festival held May 14-25.Who better than the fun-loving, living-life-to-the-fullest Iris to be the face of the upscale frozen sweet treat company?

Mert & Marcus/Magnum

I, for one, have added Magnum ice-cream bars to my weekend shopping list.



Magnum Ice Cream: Website; Instagram; Facebook

Words of Wisdom
Iris In Print
Keeping Up with Iris
Iris Update
Icon: Iris Apfel
Wit & Whimsy
The Anti-Trend Trend
Making Up
Something Pretty

UPDATE: The Iris Apfel / Magnum ice cream #NeverStopPlaying campaign now has T-shirts. Designed by Turkish designer Tuvana Buyukcinar


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