The secret is finally out.
Fans of the fabulous and irrepressible fireball of energy that is Trinny Woodall, 53, now know what the “secret project” the style icon has hinted at on her YouTube channel and to her 300k+ followers on Instagram: an ingenious clickable, stackable cosmetics range, Trinny London.
The jumbled, heavy makeup bag is passé with The Stack. Practical and elegantly streamlined, your beauty essentials can be held in the palm of your hand. Brilliant.
Entirely cream-based (ideal for women-of-a-certain-age), the products are housed in small, clear pots (T-Pots) that click together in a stack and are meant to be applied with the fingers. No brushes, no fuss for faff-free makeup application. Beautifully natural and naturally beautiful. Like the woman herself.
Colours are buildable and blendable and are multi-taskers—Lip2Cheek does double duty—and in true Trinny fashion, there are no rules.
The TL collection currently comprises 11 items which are made in Italy, and are exclusively available online. Shipping is world-wide.
The inherent challenge of ordering cosmetics online is cleverly addressed with the Match2Me system. By completing a quick questionnaire on the site, each customer builds a personalised profile based on skin tone, hair and eye colour. Software analytics provides a list of the colours best suited for you. This is a valuable resource, and a much better way of buying cosmetics than trial and error.
Currently, I am stacking and unstacking my Trinny London shopping cart, wondering what to order. A dilemma only because I want everything.
Trinny is indeed Changing The Face of Makeup.
She’s making us re-think makeup.
No small feat.
Interview in YOU Magazine here