As a women-of-a-certain-age, do you have an age-defying attitude? According to a recent study, most of us do. There is even a term coined for this ageless generation: Perennials.
An enlightening article in The Telegraph examines how older women are re-writing the definition of ageing and making the stereotypes of “middle-age” obsolete. This strong, confident, and powerful cohort is, apparently, having the time of their lives.
“Perennials are ever-blooming, relevant people of all ages who know what’s happening in the world, stay current with technology and have friends of all ages. We get involved, stay curious, mentor others, and are passionate, compassionate, creative, confident, collaborative, global-minded risk takers.”
~ Gina Pell, US internet entrepreneur, Age: 49
96% of 40-plus women don’t feel middle-aged
80% feel that society’s assumptions about middle-aged women do not represent their lives
67% consider themselves to be in their prime of life
84% say they don’t define themselves by their age
91% don’t believe advertisers understand them (see Estée Lauder)
CASE IN POINT
When I went to have my eyes checked six months ago, the optometrist asked my age. I told him my birth date instead and said he’d have to figure it out for himself because I didn’t know. Which was true—I just don’t think about how old I am. Doing the math, he mused that I must be “living agelessly”. Indeed I am.
So are these beautiful and inspiring women.
Actress. Named World’s Most Beautiful Woman in 2017. She has won this award 5 times. Age: 49
Editor-in-chief of Vogue since 1988. Age: 67
Best known as the author of the Harry Potter saga. She is the first billionaire author in the world. Age: 51
JANE FONDA & LILY TOMLIN
aka Grace & Frankie. The Netflix original series about love, friendship, ageing, and life through the lens of two older women.
Ages: JF: 79 / LT: 77
[ season 4 will be] “really about the women coming to terms with age, coming to terms with how old they are, where their bodies are at this point, where their minds are at this point and what does that imply, what does that mean?”
~ Marta Kauffman, Age: 60, Grace & Frankie co-creator and showrunner; speaking at the ATX Television Festival panel, June 2017
Businesswoman, interior designer, style maven and fashion legend. Age: 95 (!!)
See my Icon post on the inimitable Iris.
“The future, says Gina Pell, lies with forward-thinking companies such as Netflix and Amazon who profile customers by their tastes, not by their age. ‘Defining people by their birth year is so antiquated,’ she concludes.”
~ Leah Hardy, The Telegraph
Age is just a number. Women-of-a-certain-age are much more than that.
READ THE ARTICLE
Why Women Of 40 and 50 Are the New ‘Ageless Generation, Leah Hardy, The Telegraph (here)
THE AUTHOR: Age: 54