the more you know the less you need

the more you know the less you need

Bathing Beauty

Bathing Beauty

In January we moved to a house that has the Pacific Ocean in the back yard, and our own beach-front in a sheltered cove. It’s a little piece of paradise.


So although it isn’t even warm enough to go out without a jacket yet, I’m thinking ahead to summer. And swimwear.

This can be a tricky and highly fraught fashion category. In fact, many women-of-a-certain-age avoid it all together. But Italian fashion house,Miu Miu has a new collection of feminine and flattering swimwear designs ideal for our age and bodies.

The vintage-inspired designs are stylish, sophisticated, and refreshingly modern in their modesty. Harking back to the post-war era, the shapely silhouettes are somehow sexier than an all-revealing string bikini. It’s the alluring what’s left to the imagination concept at work. That, and our eye is, I think, weary of the pervasive and tasteless Kardashin (un)dress code.


Miu Miu SS 2017
Miu Miu ; Photo: Alasdair McLellan


Life Magazine, 1950's
Life Magazine

 Miuccia Prada, head designer of Prada and the founder of its subsidiary Miu Miu, is now age 67.

Photograph: Art Partner/Mario Sorrenti

She would have grown up seeing and wearing these swimsuit styles on the sunny Italian beaches, and recreated them for Miu Miu’s Suddenly Next Summer campaign.

Photo: Alasdair McLellan


Shot by Alasdair McLellan / Miu Miu, SS17

From The Archives

How elegant is this? A coordinating parasol in the days before sunblock. Sub the heels for slides or sandals,and you’re easily the best-dressed on any beach. The matching purse is the ultimate accessory.


The most form-fitting. Is it lingerie or is it swimwear?


Bright beach wraps and rubberized bathing caps look coolly flapperish. If Daisy Buchanan (The Great Gatsby) went seaside, she’d surely look like this. They were called swimming costumes for a reason.

Vintage Swimwear, 1920s (5)
April 1928; Davis/Getty Images

Miu Miu has turned the tide on chic swimwear.

It’s about time.

Mui Mui here