the more you know the less you need

the more you know the less you need

Soft Focus

Soft Focus

The makeup counters are crowded with many variations of the same product. Brands try to set themselves apart with attention-grabbing names—Better Than Sex mascara; Orgasm blush—and eye-catching packaging, even designer logos, to appeal to the masses. Prices seem to have no logic upper limit—a $270 foundation (Giorgio Armani ‘Crema Nuda’ Tinted Cream); a $99 face mask (Roloxin Lift Instant Skin Smoothing Masque) are just two examples of this madness. The beauty industry has kept entire YouTube channels going for years; testing and comparing, and recommending holy grails over two-thumbs down fails.

Then, once in a blue moon, a product comes along that is not only different; it actually changes the game. Deciem, The Abnormal Beauty Company, has taken a new approach to beauty: melding skincare with makeup; inner with outer; and science with both. Oh, and did I mention that their cutting edge, high-tech products are affordable? And that they have one of the best websites out there, and offer free shipping? Yes, and yes! That they’re Canadian is just a national bonus.

Newly launched, Hylamide HA Blur Prismatic Blurring Surface Hydrator Primer is part of the Finisher Series. It is a primer which blurs imperfections on the skin using Hyaluronic Acid, an ingredient which plumps and hydrates as it performs its Photoshop-like perfecting miracle on your face. Hyaluronic Acid has never been used for this purpose before and it solves the problems previously associated with primers: namely dryness and incompatibility with makeup . Now you can look as good as your soft focus Instagram image and achieve photo-perfect skin in real life. IMG_2119[1]


  • Blurs
  • Plumps
  • Minimizes Pores
  • Hydrates


  • Works well with makeup
  • Compatible with all skin types
  • Utilizes an unusual new form of Hyaluronic Acid powder base for its light reflecting/blurring effect rather than Silica
  • Balm-like texture glides on the skin


  • Apply under or over foundation, or mix it with any liquid foundation for an ultra-high-definition skin finish
  • Any powder makeup products should be used after the application of HA Blur

You can actually see HA Blur working as you apply it! It has a thick, gel-like texture yet feels lightweight and refreshing and vanishes instantly without leaving a shine or a residue. It makes the skin soft and smooth (that’s the hydrating part), and pores seem to vanish (that’s the blurring part). My foundation, even ones I thought I didn’t like before, now go on like a dream (that’s the perfecting part). It really does work! Amazing, but true.IMG_2200Packaging is not only practical, it’s pretty. With a Pantone-ish band of hot pink across the top, the 30 ml squeeze tube is easy to use and dispenses product without a mess. The lightweight 30ml size with a swing-type lid that won’t get lost or come loose by accident, makes it perfect for carrying in a purse or for traveling.

As Spring makeup gets lighter and sheerer, your skin shows. So ditch the heavy silicon-based primers in favour of something that improves your skin and enhances your real life image. You, but better.

Those cover girls have nothing on you. So smile, and laugh, and flip your hair at them as you walk past the rack. They’re stuck there, looking perfect. And you are everywhere, looking beautiful.

Deciem Hylamide, HA Blur, $19 CD (Here); Multi-Coloured Pearls, Birks (Here)

This product was kindly provided by Deciem | As always, all opinions are my own

Leave a Reply

Your email address will not be published. Required fields are marked *