The Fashionable Abode: Modern Simplicity

Is your home as fashionable as you are? Are you as fashionable as your home?

If your house was a fashion house which one would it be?

Giorgio Armani | 2012/13 Autumn/Winter advertising campaign | Model: Aymeline Valade
Giorgio Armani | 2012/13 Autumn/Winter advertising campaign | Model: Aymeline Valade |

GIORGIO ARMANI: MODERN SIMPLICITY

I’ve always thought of the T-shirt as the Alpha and Omega of the fashion alphabet.

Elegance is not about being noticed, it’s about being remembered.

-Giorgio Armani

Armani Casa |Barromini Chaise Lounge
Armani Casa | Barromini Chaise Lounge |

GIORGIO ARMANI   The 82-year old Milanese fashion maestro, Giorgio Armani, renowned for modernising fashion of the late 20th century, celebrates 41 years at the helm of his fashion empire this year. A vast one that includes mens and womenswear, sportswear, a limited-edition line of handmade couture dresses, accessories, jewellery, make-up, skincare and fragrances, home furnishings, restaurants, hotels, and more. The minimalist Armani style is relaxed yet luxurious. Androgynous, streamlined tailoring by day; and intricately beaded dresses by night are hallmarks of the label.

I was the first to soften the image of men, and harden the image of women. I dressed men in women’s fabrics, and stole from men what women wanted and needed—the power suit.”–Giorgio Armani.

Giorgio Armani | Spring Summer 2016
Giorgio Armani | Spring Summer 2016 |

Armani pioneered Red-Carpet fashion and still rules it, as evidenced by the Armani-clad stars at the Oscars on Sunday night: Cate Blanchett, Naomi Watts, and Charlotte Rampling all in Armani Privé couture; Leonardo DiCaprio, and dapper 9-year-old Jacob Tremblay in Armani suits—all of whom topped the best-dressed fashion lists.

Cate Blanchett | Armani Privé | Photo: Jeff Kravitz/FilmMagic
Cate Blanchett | Armani Privé | Photo: Jeff Kravitz/FilmMagic |

THE GIORGIO ARMANI INSPIRED HOME: Elegant, understated luxury. Modern, minimalist perfection. An ultra-chic design statement.

SIGNATURE STYLE   An intimate, comfortable, but sophisticated, space which harmoniously combines different inspirations and design codes. A natural predilection for the style of the Thirties and Forties and for the cultures of the Far East is a recurrent theme. Precious materials, sophisticated finishes, splendid textiles, and immaculate details lie at the root of Armani’s aesthetic philosophy.

Giorgio Armanis home in Milan |
Giorgio Armani’s home in Milan | Armani’s Favourite Room: Third-Floor Study | “My Shelter Within My Shelter” |

Colour   Muted, monochrome palette of neutrals like dove, ivory, sand and greige. (Armani was dubbed the “King Of Greige” in the 1980’s). Striking, high contrast impact of dark and light. In his own home in Milan, a grand four-story palazzo where Armani has lived for thirty-four years, the designer chose parchment-paper beige and black, colours that remain to this day.

Giorgio Armani | Fall-Winter 2014-2015 | Model: Marikka Juhler | Photo: Sølve Sundsbø,
Giorgio Armani |Fall-Winter 2014-2015 | Model: Marikka Juhler | Photo: Sølve Sundsbø |

Textiles Nature is a perpetual source of inspiration: from flowers (often Oriental), to the surface pattern of stone, water, earth. Fabrications like Tussar silk, linen, velvet, cashmere, silk organza, taffeta, mohair, merino wool. Metallic yarns and metal laminates create an interplay of texture and luminosity. Subtle patterns, geometrics often deconstructed.

Armani Casa Textiles
Armani Casa Textiles |

 

Harper’s Bazaar Russia 15th Anniversary Edition | Giorgio Armani Cover | November 2011
Harper’s Bazaar Russia 15th Anniversary Edition | Giorgio Armani Sketch | November 2011 |

FURNITURE  Simple and linear shapes. Sleek. Asymmetrical. Modern and masculine in tone but softened with graceful curves, luxurious fabrications. Juxtaposition of wood and metal. Fusion of east and west.

Master Bedroom in Giorgio Armanis St. Tropez Home | Architectural Digest
Master Bedroom in Giorgio Armani’s St. Tropez Home | Architectural Digest |

ACCESSORIES   Minimal, well-chosen collection. Accents with sculptural elegance and simplicity. Artworks focus on artisan-crafted objects with a deep sense of history and tradition such as hand-blown glass vases, hand-woven and hand-knotted carpets.

Armani/Casa |Galileo Vase
Armani/Casa |Galileo Vase |

Decorative but also functional pieces such as small boxes and candle-holders. Emphasis on craftsmanship and quality materials and finishes.

Armani/Casa | Leather and Wood Framed Tick Tack Toe with Alabaster Pieces |
Armani/Casa | Leather and Wood Framed Tick Tack Toe with Alabaster Pieces | 

Personal items add depth and warmth:

Dreams created my home, but daily habits subtly change it. In the beginning the house was radically bare, austere. Then I started adding objects that I found on my travels, and this created a marked difference, more than if I had actually renovated the apartment.

–Giorgio Armani

Post Image from the Fall 2016 Runway Show:

Giorgio Armani | Fall 2016
Giorgio Armani | Sunglasses | Fall 2016 |

Giorgio Armani: Online (here); Fall 2016 (here); Armani/Casa (here); Borromini Chaise Longue Limited Edition (here); Armani/Casa Galileo Vase (here).

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