The Fountain Of Youth is the age-old quest for eternal youth, beauty, and longevity. Cast as myth, legend, and metaphor, it is a fantasy that has inspired seekers and story-tellers for centuries.
In the modern world, our definition and ideals of beauty have shifted to a wider vision of what is means to be beautiful, and the notion of accepting one’s looks and loving them is much more engaging and realistic conversation with the mirror than trying to conform.
Beauty begins the moment you choose to be yourself
~ Coco Chanel
As a society, we may have relinquished the ideal of perfection in beauty, however, we still strive for the dewy glow of youth. Older role models such as Helen Mirren, Christie Brinkley, and Jerry Hall have shown us just how wonderful a woman of a certain age can look, and be, and that a smile is the best facelift.
The beauty industry has always marketed the illusion of flawlessness, but making a miracle product that actually turns wrinkles into smooth skin has been elusive. Prescription strength Retin A is the closest we’ve come to turning back the clock on ageing. To date, scientists have not only not given up, they have made significant advances in finding, if not the fountain of youth, then at least a fountain of youthfulness.
Glowing skin is the holy grail of beauty. Make-up products try to replicate it, beauty creams promise it, and we all want it. But how do we get it? And then keep it?
As we age, our skin starts to lose its youthful glow. This can be caused by a number of issues that mature skin faces such as dehydration, loss of elasticity and thinning of the skin resulting from a decrease in the production of collagen and elastin; and the cumulative effects of sun and environmental damage. Prevention is easier than repair when it comes to the sun, but what we wish we had known then, doesn’t change the reality outlined on your face.
If there is one prevalent beauty look today, it can be summed up in a word: Glowing. The buzzwords around new skincare and makeup products are radiant, illuminating, lit from within, shimmering, brightening. Matte is flat; healthy skin reflects light. Highlighting, contouring, and strobing adds dimension to the face as well as luminescence. Letting the skin show through makeup is the biggest trend in makeup application. Skincare has now taken centre stage because rather than covering up bad skin with makeup, enhancing good skin is the ultimate beauty goal. Otherwise, it’s a bit like putting icing on a crumbling cake.
There are lots of ways to keep your glow going—from healthy habits like a good diet, exercising, not smoking, reducing stress, and getting lots of sleep; a simple, consistent skincare routine that includes daily use of sunscreen and nightly use of Retinoids. There are also more than a few ways to fake it—lit from within foundation, illuminating primer and brightening concealer; the strategic sweep of a highlighter with filmstar glow capabilities or champagne pop sparkle; and the go-to faux glow beauty staple—blush—that instantly adds a pop of colour and healthy radiance to the complexion.
There is another glow-getter that is garnering a lot of attention and awards and rave (one could even say, glowing) reviews: a beauty supplement called Fountain: The Beauty Molecule. Created by a Canadian company, Decium, whose moniker is, The Unusual Beauty Company, this beauty supplement is the first consumable liquid form of Resveratrol, a powerful antioxidant and known anti-ager. Resveratrol, a natural phenol found in the skin of red grapes and Japanese knotweed, is known to slow down and reverse the signs of ageing and encourage normal cell growth.
We all know that what we eat, or don’t eat, shows up on our telltale hips and faces. Drinking lots of water and eating fresh, unrefined foods is good for both body and skin. But to really alter and improve the skin and hair from the inside out requires targeted wonder-workers like Hyaluronic Acid, Resveratrol, Silica. Rather than slathering on face creams, Fountain’s Molecules represent a breakthrough in delivering digestible beauty nutrients. Brandon Truaxe, Founder & CEO of Deciem, says: “The basis of the development of fountain, The Beauty Molecule, is that health and beauty are one and that beauty really begins when all tissues are healthier.”
This supplement is easy to take: just one teaspoon daily. It can be mixed with water, juice, tea, added to smoothies (but not with dairy products), or just taken straight from the spoon. There are 11 beauty molecules in the range to choose from to improve overall health plus specifics like skin, hair, energy, mood, and mental stamina.
The Beauty Molecule I have been taking has a pomegranate flavour which I mix with morning cranberry juice. I’ve taken hair/skin/nails vitamin tablets before with negligible results, but with The Beauty Molecule, within days my skin felt more hydrated, plumper, and just overall, better. Without a doubt, my skin was glowing. As if dramatic results aren’t enough, the packaging is brilliant, the bottle looks very cool in my kitchen, it is affordable ($35 CD), and easy to order (with free shipping). At last, a product that lives up to its hype.
I will definitely continue using this supplement, as well as trying others in the line—I think I shall give The Hair Molecule a go next.
Perhaps the fountain of youth is not so far-fetched after all.
Foundation Molecules (here)
Fountain: The Beauty Molecule was kindly provided by Deciem | As always, all opinions are my own